A clear global split is hardening in how the screen industry treats AI. Recent reporting describes Hollywood taking a posture of containment - keeping AI as an assistive tool and building guardrails around performers' likenesses and the "digital twin" - while Asian screen industries, on show at events like Hong Kong's Filmart, race to industrialise the technology as a growth engine.
The digital-twin fault line
The sharpest concern on the Hollywood side is consent: the ability to capture a performer's likeness and voice and reuse it indefinitely, without further agreement. That is a legal and ethical question rather than a creative one - and it is the kind of question that keeps AI framed as a tool rather than a replacement.
Where the art department sits
Between those poles, the graphics-and-props corner of the craft has a fairly grounded position. Clearance-safe, fictional design - newspapers, packaging, screen content that belong to no real brand - is exactly the sort of work where AI can speed the drafting without raising the consent problems that dog likeness and voice. The judgement about what is real, what is fictional and what is cleared stays human.
Source: The Hollywood Reporter.