A set graphic designer creates every piece of printed, drawn or on-screen graphic matter that appears inside a film or television frame - the documents, signage, packaging, publications, logos and screen content that make a fictional world read as real on camera.
Who it's for
Production designers, art directors, set decorators and prop masters, on features, series and commercials. The graphic designer works inside the art department, translating what the script implies into things that can be printed, built and shot.
What gets delivered
Documents and paperwork, printed props such as newspapers and publications, signage and environmental graphics, packaging and fictional brands, and screen content for phones, computers and televisions - supplied print-ready, or produced physically and dressed on set.
How it works
From the script breakdown, every graphic element is identified and scheduled, then designed, approved, produced and delivered - on set for shoot days that need real-time changes, or as production-ready files handed to an international pipeline.
Why it matters
Graphic objects are part of the story, not procurement. A letter has to belong to the company that sent it; a newspaper to its year; a document to the office that issued it. When those details are right the scene holds together; when they are wrong, the audience feels it before they can say why.
Examples
Set graphics and graphic props across The Riders, Maestro, Sound of Silence, Hot Milk and Sacrifice. See the full credits.
Related: What are graphic props for film? · How are period graphics researched?